Hey
There!
My name is Ruth. I'm a Mexican graphic designer, brand strategist and identity coach, with over 11 years of experience in brand creation. Since 2020, I’ve been fully immersed in serving the holistic wellness community, and it’s been such a beautiful and enriching ride!
Whether I’m working on a personal brand or a business, I always start at the roots. My method sees brands as holistic, living beings. Fluid and evolving, yet timeless at their core essence.
Every heart-driven brand holds a purposeful why and a unique energy. Branding should always begin here. From within. Connecting with your brand’s essence, grounding into purpose, expanding into intentional strategy, and radiating outward through your messaging, visual identity, and aura.
Throughout my life, I’ve gone through multiple identity transformations both as a person and as a brand. Some of these shifts emerged from life phases that called for a new version of me and my businesses. Phases that required me to let go, be reborn, and find powerful tools to help me move through those redesign processes. Holistic branding and identity work have been two of those tools.
That is why my approach is not just about design and strategy. This is not just about brands, it’s also about the humans behind them and the movement behind them. Most of the people I work with are in the midst of shedding old skin and embodying a higher version of themselves (or at least are ready for it). My purpose is to support that process with the rarely spoken, yet deeply potent power of holistic branding.
This is a place to give shape to your vision. A container for creative exploration, introspection, alchemy, and essence-brand alignment.
Does your heart light up at the thought of joining me on this journey?
MANIFESTO
We believe in brands that feel alive.
Brands that breathe.
We believe in creating from within.
Branding is a mirror of who we are.
It is an expression of our essence and unique energy.
We believe in building brands with soul and strategy.
With beauty and depth.
We see brands as portals.
As invitations.
As energetic entities that magnetize aligned
opportunities and relationships.
As vehicles for service and impact.
We choose authenticity over trends.
Integrity over performance.
Intention over perfection.
This is holistic branding.
This is branding that feels.
This is branding that transforms.